Each of these companies’ logos is so emblematic, and each brand so established, that the mark alone is instantly recognizable. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye. > Check out some of our favorite typographic logosĪ pictorial mark (sometimes called brand mark or logo symbol) is an icon-or graphic-based logo.

So make sure you hire a professional who’ll have an eye for detail. Your business name in a font alone likely won’t be distinct enough to capture the nuance of your brand.

Remember that you’ll want to be scrupulous when creating a lettermark or a wordmark.

Both lettermark and wordmark logos are easy to replicate across marketing material and branding thus making them highly adaptable options for a new, and developing, business.

Having your name in a great, designed font will make your brand all the stickier.

A wordmark logo is a good idea if you have a distinct business name that will stick in customers’ minds.

Anything too long can look too cluttered.

A wordmark is a good decision if you’re a new business and need to get your name out there, just make sure that name is short enough to take advantage of the design.

Condensing the business name into initials will help simplify your design and likewise, customers will have an easier time recalling your business and your logo.

Consider a lettermark logo if your business happens to have a long name.

For example, how much easier is it to say-and remember-NASA versus the National Aeronautics and Space Administration? By utilizing just a few letters lettermark logos are effective at streamlining any company brand if they have a long name. So it makes perfect sense for them to use monograms-sometimes called lettermark logos-to represent their organizations.Ī lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. With 2 or 3 words to remember, they’ve each turned to using their initials for brand-identification purposes.

IBM, CNN, HP, HBO… Noticing a pattern, yes? They’re the initialisms of a few famous businesses with rather lengthy names. Monogram logos or lettermarks are logos that consist of letters, usually brand initials.

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